Core Pages
12 files
01
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Homepage
Primary landing page. Hero with CTA, services overview, case study highlights, and conversion band.
02
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Homepage v1
First iteration of the homepage. Archived reference.
03
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About
Team, mission, and company story.
04
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Services
Strategy, Design, Execution, Optimisation — the full offering.
05
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Work
Portfolio index — case study grid and filter.
06
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Case Study
Individual project page — context, process, results.
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Blog
Article archive with category filter and featured post.
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Post
Single blog post — typography, related articles.
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Contact
Inquiry form and direct contact details.
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Legal
Privacy policy and terms of service layout.
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404
Not found — on-brand error page.
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500
Server error — graceful fallback page.
Conversion & Trust
4 files
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Pricing
Three-tier plan cards with billing toggle, feature comparison table, and FAQ strip.
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Team
Leadership 2-up grid, 8-person team grid, values strip, and open roles bar.
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FAQ
Searchable FAQ with sticky sidebar category nav and accordion sections.
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Testimonials
Social proof page — metrics strip, logo wall, 6-card testimonial grid, case study pull-quotes.
Partner & Landing Pages
3 files
17
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Partner Landing — General Template
Dual-zone hero with inline lead capture form, partner badge bar, 3×2 benefits grid, 4-step process, and dark form CTA. Base template for all partner variants.
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Partner — Shopify
Shopify-specific variant. Green badge, Shopify certification bullets.
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Partner — Shopify Plus
Enterprise variant. Plus badge, custom checkout and automation messaging.
Programs & Services
2 files
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Programs Overview
Services index — 5-program card grid, flagship wide card spanning 2 columns, numbered approach section, and yellow CTA bar.
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Program Detail
Detailed program page with 5-step process, deliverables grid, sticky sidebar lead capture, "who it's for" section, and inline hero form.
Shopify Apps
2 files
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Shopify Apps Index
App portfolio index — 6 app cards with category filter, featured TrueROAS card, platform integrations bar, and bespoke dev section.
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App Landing Page
Individual app page (TrueROAS). Dashboard preview UI, feature grid, how-it-works steps, 3-tier pricing cards, reviews, FAQ, and install CTA.
Documentation
3 guides
Site Configuration
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WordPress settings, WP Engine hosting, deploy pipeline, DNS, active plugins, and backup schedule.
Theme Guide — exe-2025
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FSE block theme structure, design tokens, colour palette, button styles, template system, and CSS conventions.
Next Steps
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Prioritised list of upcoming design and build tasks.
Handoff Materials
6 files