TrueROAS reconciles ad spend across Meta, Google, and TikTok against actual Shopify revenue — giving you a single accurate number you can make decisions from, not the inflated figures your ad platforms report.
Ad platforms over-attribute revenue to themselves. TrueROAS uses your real Shopify order data as the source of truth, then works backwards to allocate that revenue fairly across channels.
Allocate Shopify revenue across Meta, Google, and TikTok using linear, time-decay, or data-driven attribution models. Your choice.
See your total Marketing Efficiency Ratio — total revenue divided by total ad spend — in one place. The number that actually matters.
Break ROAS down by new customer acquisition vs. existing customers. Stop accidentally scaling remarketing and calling it growth.
Every night, TrueROAS pulls actual Shopify orders and reconciles them against reported ad spend. Yesterday's data is always ready by morning.
Get notified when a channel is over or under-pacing against budget. React before the problem compounds.
Integrate Klaviyo email and SMS revenue into your MER calculation so you understand the full picture of marketing contribution.
No developer required. No pixel changes. No data layer work. TrueROAS connects directly to your Shopify admin and ad accounts via OAuth.
One-click install from the Shopify App Store. No code, no theme changes required.
Authorise Meta, Google, and TikTok via OAuth. We read spend data only — we never touch your campaigns.
Choose linear, time-decay, or last-click. You can switch models at any time and see how they affect your numbers.
Historical data loads for the past 90 days. From day one you'll have a complete picture of actual ROAS by channel.
14-day free trial on all paid plans. Cancel anytime from your Shopify admin.
For stores just getting started with proper attribution tracking.
Up to $30k/mo revenueFor scaling brands that need accurate attribution across all channels.
Up to $250k/mo revenueFor high-volume brands needing deep data access and custom reporting.
$250k+ / month revenue"Finally a ROAS number I can actually believe. Our Meta dashboard was reporting 6× — TrueROAS showed us 2.8×. We completely restructured our budget based on reality."
"Setup took literally 4 minutes. Now I have a dashboard that tells me what's actually working without having to trust ad platforms that are incentivised to lie to me."
"We use TrueROAS in every client account we manage. It's the first thing we set up when onboarding a new brand. The new vs. returning split alone is worth the subscription."
14-day free trial. No credit card. Works on every Shopify plan.