Allbirds was running on Magento with aging infrastructure that created friction across every part of the business. The platform struggled under peak traffic, mobile conversion rates lagged 30% behind competitors, and the engineering team spent more time fighting technical debt than shipping features.
Performance issues directly impacted revenue. Every second of page load delay cost them customers. The roadmap was frozen while the team maintained legacy systems. They needed more than a platform swap — they needed a partner who could manage the complexity and keep revenue flowing during the transition.